Elelef (October 2010), pp. 54-58.
Read at the second Language in the Media Conference ("Language Ideologies and Media Discourse: Texts, Practices, Policies", University of Leeds, 5 September 2007), published in Language Ideologies and Media Discourse: Texts, Practicies, Politics, ed. by Sally Johnson and Tommaso Milani, London / New York: Continuum, 2010, pp. 17-40.